欧冠足彩

兰州新闻网 - 全国重点新闻网站,兰州第一网络媒体

LANZHOUXINWENWANG - QUANGUOZHONGDIANXINWENWANGZHAN,LANZHOUDIYIWANGLUOMEITI

欧冠足彩LANZHOUZUIDAZUIJUYINGXIANGLIDEZONGHEXINGMENHUWANGZHAN,YOUGANSURIBAOSHEZHUBAN,SHIJINGGUOWUYUANXINWENBANPIZHUNDEGANSUDIYIJIAZHONGDIANXINWENWANGZHAN,TIGONGZUIQUANWEI、ZUIKUAIJIE、ZUIQUANMIANDEXINWENZIXUNFUWU。

菜单导航
兰州新闻网 > 文化教育 > 正文

西瓜视频变形记

作者: 兰州新闻网 更新时间: 2019年12月25日 14:17:31 游览量: 129

JIANSHU:

SHUOSHICHINEISHIKUAI,DUANSHIPINZHEIGEHULIANWANGFENGKOU,CHUIDAOXIANZAIYIJINGKUAI 5 NIAN。WULUNSHIDOUYINHAISHIKUAISHOU,WULUNSHIXIGUASHIPINHAISHILISHIPIN,

图片版权所属:站长之家

欧冠足彩SHENGMING:BENWENLAIZIYUWEIXINGONGZHONGHAO YULEYINGTANG(ID:yuleyingtang),ZUOZHE:LUODAFEI,SHOUQUANZHANZHANGZHIJIAZHUANZAIFABU。

SHUOSHICHINEISHIKUAI,DUANSHIPINZHEIGEHULIANWANGFENGKOU,CHUIDAOXIANZAIYIJINGKUAI 5 NIAN。

欧冠足彩WULUNSHIDOUYINHAISHIKUAISHOU,WULUNSHIXIGUASHIPINHAISHILISHIPIN,JIYOUZIJIDECHANPINFENGGEBIAOQIAN,YEYOULEJIYUNEIRONGDECHUIZHIXIFEN。DUANSHIPINXINGYEDEDIYICIQUANDIYUNDONG,ZHICIYESUANJINRULEWENDINGQI。

DANSHI,DUANSHIPINSHICHANGZHONGDEGUATOUBINGBUGOUGUATOU,NEIRONGXINGSHIHENEIRONGZHILIANGYEHAIYUANWEIDAODING。ZHEICHANGDUANSHIPINDESHICHANGSHENGYAN,CAIXUXULAKAIDAMU。

欧冠足彩5 YUE 25 RI, 2019 JINTONGJIANGXIGUASHIPINZHUANCHANGSHANG,XIGUASHIPINSHICHANGYUYULEZHONGXINZONGJINGLIXIEDONGSHENGZAICIQIANGDIAOXIGUASHIPINDEPINGTAIDINGWEI:GUONEILINGXIANDEPUGCSHIPINPINGTAI。ZHEIYECUSHIYINGTANGJUNQUHUISUXIGUASHIPINYILUZOULAIDEDIEDAIYUBIANXING,CONGZHONGWOMENHUOXUNENGKANDAOZHENGGESHIPINXINGYEDELIUBIANYUZOUXIANG。

欧冠足彩WUKEFOUREN,JIUNEIRONGZAITISHANGERYAN,SHIPINJIANGSHIWEILAIDEZHULIUNEIRONGCHUANBOQUDAO。

以B站为例,可以看到年轻用户对视频表达方式的接受度和追捧度。而当下的B站虽然移动端数据增长迅猛,却还是移植了PC端的内容重量,更趋向于综合类视频平台的发育方向。在诸多选择中,3~ 15 分钟的精品短内容领域仍然还没有称王者,这是一片空白的市场蓝海。

ERDANGXIADUANSHIPINLINGYUDETOUBUWANJIA,HAISHIJUJIAOYU15~ 30 MIAODEJINGDUANNEIRONGFALI,ZHIZHEYULIULIANGCENGMIANDEXIANGHUCAITAHEJIYA。

DANSHUSHIMIAODUANSHIPINDEBIDUANZHENGZAIXIANXIAN。NEIRONGDECHENGZHONGBUZU,SHIDEGUANGGAOJIAZHIYEWUFACHONGFENWAJUE。

CHENGQIANQIHOUDEJIEZOUPUDIANZAIDUANDUANDESHIJIMIAOSHIJIANZHONGFENGKUANGJIYAGUANGGAOZHUDELULIANKONGJIAN,ERMEIYOUPUDIANDEXIAOGUO,YOUXIANGJILEGALIAOXIANCHANG。

UGC用户生产的内容质量也是阻碍广告主下单的重要因素。虽然流量爆表,但不够专业的内容还是会拉低广告主在用户心中的打分。沉迷于流量竞争的头部玩家们都明白这个道理,但是船大总是掉头难。而互联网历史进程中的无数案例都告诉我们,在流量争夺之后的第二场大战,会发生于内容层面。西瓜视频,正试图抢先迈出这一步。

UGC时代的短视频流量玩法

XIGUASHIPINSHIZUIZAOYIPIJINRUDUANSHIPINLINGYUDEWANJIA。

CONG 2016 NIAN 7 YUEZHENGSHISHANGXIANIOSJIANZHUOQUDAO,DAO 2017 NIAN 6 YUE 8 HAOSHENGJIWEI“XIGUASHIPIN”,YILUZOULAI,YOUDUANSHIPINXINGYEDEFENGKOU,YOUCHANPINJUZHENDELIULIANGJIACHI,XIGUASHIPINYIZHIBAOCHIZIJIGAOSUDEZENGZHANG。

欧冠足彩3. 5 YIYONGHU,RIBOFANGLIANG 40 YICI,RIYONGHUSHIYONGSHIZHANG 80 FENZHONG……FENGRAOSHUJUDEBEIHOU,SHIZHEI 3 NIANLAIXIGUASHIPINZAINEIRONGLINGYUDEJILEI。

欧冠足彩SHUYU“QUANMINCHUANGZAO、WANZHONGCHUANGXIN”TEZHIDEDUANSHIPINLINGYU,ZUIKAISHIDEREDUSHIYOUUGCWEIZHUDE15~ 30 MIAONEIRONGLIANGKAISHIDE。YOUYUSHIPINSHIZHANGDUAN、ZHIZUOMENJIANDI,TONGGUOGONGJUJIKEJIEJUEJUEDABUFENZHIZUOWENTI,UGCSHIDAIDEDUANSHIPIN,SHIJISHIYIGELEISI“SHIPINWEIBO”DEKAIFANGSHIDESHEJIAOFENXIANG。

ZAIZHEIYIJIEDUANDEDAZHANZHONG,XIGUASHIPINJILEILEZUICHUYIPIHEXINYONGHU,DANKENENGBINGBUNENGSUANSHITOUBUDELINGPAOZHE。DOUYINHEKUAISHOU,RENGRANSHIDUANSHIPINXIFENSHICHANGZHONGLIANGZUOWUFAYUYUEDESHANFENG。ZAICUGUANGXIANMINGDECHANPINBIAOQIANYINGXIANGXIA,ERZHEDOUXINGCHENGLEYICHANPINYINXIANGWEIHEXINDEDUTEQUANCENGYONGHU。

ZAIDIYICIDEDUANSHIPINRENKOUHONGLIZHONG,LEIXINGYONGHUZAOYIXINGCHENGLEGEGUISHANTOUDEGEJU。

RANER,UGCDUANSHIPINCHUANGZUODEBIDUANYEZAIQIGAOGEMENGJINDEGUOCHENGZHONGZHUJIANTUXIAN。NEIRONGCHUNDUBUGOU、LEITONGDUTAIGAO,SHIZHANGXIANZHILENEIRONGDERONGLIANGSHANGXIAN,TONGSHILADILEZHILIANGDETIANHUABAN。

如果说内容和流量在同一天秤,那么UGC时代的短视频无可避免地倾向了性价比更高的流量方。

SUIZHERENKOUHONGLIDEXIAOSHIHEXIANSHANGLIULIANGDEJIAGEPANGAO,DUIYUXIGUASHIPINERYAN,SHENWANEIRONGFANGXIANGDELANHAISHICHANGWUYISHICONGMINGDEXUANZE。DUANSHIPINNEIRONGDEXIANGXIANGKONGJIAN,HAIYOUXINGCHENDAHAI。

欧冠足彩XIGUASHIPINZAICISHIMINGQUETICHU“JINGPINDUANNEIRONG”,XIANRANSHIZAIJIZANLEZUGOUDELIULIANGHOU,CHONGFENYUPANWEILAI 15 MIAODUANSHIPINQIANGLIULIANGERQINGNEIRONGDEFAZHANQUSHI,ZUOCHUDEQUANMIANDAOXIANGNEIRONGFANGXIANGDEZHANLVEJUEZE。

ZHEIZHONGTIQIANQIERULANHAISAIDAODEZHUANXING,SUIRANCHONGMANMAOXIAN,DANRUOCHENGGONG,ZESHIYIPIANTANTU。

Vlog引出的精品短内容

JIYUZHEIZHONGLUOJI,ZUIZAOXIGUASHIPINZAIVlogSHANGDECHUANGXINXINGCHANGSHIJIUXIANDEBUSHIWUDEFANGSHILE。KEYISHUO,ZUOWEISHIPINDEXINCHAOLIUXINGSHI,ZHENGGE 2018 NIANHE 2019 NIANSHISHUYUVlogDE。

YICHANGSUIPAISUIJIANDENEIRONGFENXIANGSHIYOUXI,VlogBUJINRANGGENGJUYEXINDEUGCYONGHUMAICHULEZOUXIANGPGCCHUANGZUODEDIYIBU,YERANGXUDUOMINGXINGWANGHONGFENFENXIACHANG。

YIBANLAISHUO,VlogDENEIRONGLIANGDAYUEZAI3~ 15 FENZHONG,NEIRONGDEZENGLIANGDAILAILEZHIZUOGONGYISHANGDEDIANFU。CHUANTONG 15 MIAODUANSHIPINDEYIJINGDAODIHEGONGJUTEXIAODEZUHEZAIVlogZHIZUOSHANGXIANDELVEYOUBUJI,GENGZHUANYEDEQIANQISUCAIJILEIHEJIANJIHOUQISHIVlogNEIRONGZHILIANGDEBAOZHANG。ZHEIRANGPGCYONGHUDEZHUANYEXINGDEDAOLECHONGFENDESHIZHANKONGJIAN。

WENZHANGLIANJIE:http://wellbetj.com/wenhua/2563.html

欧冠足彩WENZHANGBIAOTI:XIGUASHIPINBIANXINGJI