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互联网电视的「冰与火之歌」

作者: 兰州新闻网 更新时间: 2020年02月16日 22:18:24 游览量: 192

JIANSHU:

欧冠足彩 HULIANWANGDIANSHI6NIANFAZHANLICHENG,CHUANTONGDIANSHANGCHANGSHANGYUHULIANWANGQIYEDESHENGSIJIAOLIANG。CHUANTONGJIAJUZUIZHONGYAODESIKUAIPING——DIANSHI、SHOUJI、DIANNAO、

图片来源图虫:已授站长之家使用

SHENGMING:BENWENLAIZIYUWEIXINGONGZHONGHAOTechXINGQIU(ID:tech618),ZUOZHE: YANGYEQING LIXIAOLEI,SHOUQUANZHANZHANGZHIJIAZHUANZAIFABU。

HULIANWANGDIANSHI 6 NIANFAZHANLICHENG,CHUANTONGDIANSHANGCHANGSHANGYUHULIANWANGQIYEDESHENGSIJIAOLIANG。

CHUANTONGJIAJUZUIZHONGYAODESIKUAIPING——DIANSHI、SHOUJI、DIANNAO、PINGBANSHICHANGDOUJUYOUFEICHANGDADEXIANGXIANGKONGJIAN。YOUQIDIANSHIZUOWEIZUIDAPING,WULUNSHIYIGUQIAOBUSITUICHUDEAppleTV,HAISHIGUONEIHULIANWANGQIYETUICHUDELESHITV、XIAOMITVDENGPINPAI,DOUCENGXIANGDIANFU,QUESHIZHONGMEIYOUCHEDIDIANFUCHUANTONGDIANSHIXINGYE。

CONG 2013 NIAN 5 YUE 7 RI,HULIANWANGQIYELESHIDIYIDAIDIANSHIX60 ZHENGSHIFABU,ZHENGSHIKAIQILEHULIANWANGDIANSHIYUANNIANSUANQI。 6 NIANSHIJIANGUOQU,RUJINHULIANWANGDIANSHIZHENGJINGLIYICHANG“BINGYUHUOZHIGE”。

“冰”的是互联网电视甚至传统电视行情下滑欧冠足彩。数据显示, 2019 年一季度,中国彩电市场零售量规模 1202 万台,同比下跌1.1%,零售额 349 亿元,同比下跌13.1%。很多互联网电视企业发展也陷入困境,微鲸变得低调起来、17TV已经没了声音、酷开与创维重新整合。

“火”的是互联网电视千亿市场,仍旧在吸引很多厂商涌入或者重返战场。其中计划 2019 年闯入市场的华为电视,有消息定下 1000 万的“宏伟”销售目标。而曾经的互联网电视头部企业乐视,也在 5 月 7 日发布新品牌“乐融TV”,超 5 系列和主打年轻市场的Y系列正式面世。

FAZHANSHIFENBOZHEDEHULIANWANGDIANSHIXINGYE,ZHENGZAI 2019 NIANYINGLAISHICHANGGEJUQUEDINGDEZUIZHONGJI。

硬件免费、内容盈利模式落幕

欧冠足彩HUIGUHULIANWANGDIANSHIDEFAZHAN,ZUIZAODEKAICHUANGZHEYINGGAISHIAppleDEQIAOBUSI。

欧冠足彩ZAOZAI 2006 NIAN,CHUDAIApple TVJIUZAIPINGGUOFABUHUISHANGMIANSHILIANGXIANG, 13 NIANGUOQU,ZHEIKUANJIDINGHERENGZAISHENGJIHUANDAI,DANSHIZHISHANG,YINYIZHIWEIZHENGSHIZAIGUONEIFASHOU,AppleZAIGUONEISUOZHANSHICHANGFENEJIHUKEYIHULVEBUJI。

欧冠足彩NEIRONGSHANG,Apple TVSHIXIANLEYoutubeSHIPINQUANMIANFEI,Netflix、iTunes StoreSHANGDEDIANYING、SHIPINNEIRONGDENGZEXUYAOFUFEIDINGYUE。JIYUDABUFENGUOWAIYONGHUBINGBUPAICHIFUFEIMOSHI,NEIRONGSHANGBANQUANFANGSHOURUYEYOUBAOZHENG,Apple TV“YINGJIANYINGLI、NEIRONGTONGBUYINGLI”DEMOSHICHIXUDAOJINTIAN。

GUONEIHULIANWANGDIANSHIZHENZHENGKAISHIFAZHANDENIANFENSHI 2013 NIAN,DANGSHI,GUONEIDELESHI、XIAOMIDENGHULIANWANGQIYE,CHUANTONGQIYEHAIXIN、CHUANGWEI、TCLFENFENBUJU。XIANSHIZAI 2013 NIAN 5 YUE 7 RI,LESHILVXIANFAXINGLESHITVYINQIXINGYEGUANZHU, 4 GEYUEHOU,SHOUKUANXIAOMIDIANSHIWENSHI,TCLZELIANHEAIQIYITUICHUTCLAIQIYIDIANSHI。

欧冠足彩YIGEYOUQUDESHISHISHI,ZAIHULIANWANGDIANSHIZHEIJIANSHISHANG,ZUIXIANBUJUDEQISHISHICHUANTONGDIANSHIQIYE 。SHIJIZAOYULESHIYIGEYUE,HAIXINJIUYIJINGFABUSHOUKUANHULIANWANGDIANSHI“VIDAA TV”,DENGDAO 9 YUE,HAITUICHULESHENGJIBANDE“4K VIDAA TV”。

ZHONGYIKANGFABUDE《 2013 NIANZHONGGUODIANSHISHICHANGSHUJUBAOGAO》XIANSHI,HAIXIN、CHUANGWEI、TCLWEILIEZHONGGUODIANSHISHICHANGZHANBIZUIGAODESANGEDIANSHIPINPAI。PAIMINGDIYIDEHAIXINLINGSHOULIANGYUEWEI 316 WAN,HAIXINTOULUDESHUJUSHI,VIDAADIANSHIDEXIAOLIANGCHAOGUOLE 100 WANTAI,CHAOGUO30%。ERZAI 2013 NIAN,WENSHISHIJIANJIAODUANDELESHIDIANSHIHEXIAOMIDIANSHIZHINADAOLE 30 WANTAIHE1. 8 WANTAIDEXIAOLIANG。

尽管当时互联网电视体量尚小,但乐视TV宣称要通过生态补贴硬件,引领电视行业硬件负利时代,还是引起了行业的极大关注。欧冠足彩乐视的模式是“内容补贴硬件”,在硬件上不赚取利润,只在后面的持续内容、服务上,以及其他应用商收费。当时大部分互联网电视也基本沿袭,硬件低利润甚至赔本销售,利用有偿内容、增值服务等服务收费来创造盈利。

欧冠足彩RUJUSHAOWANYIXIEDEBAOFENGTVTONGYANGCAIQU“LESHIMOSHI”,DAJIAGEBUTIEZHAN。DANGSHIBAOFENGTVDECEOLIUYAOPINGRENWEI,BUTIEKENENGHUICHIXULIANGDAOSANNIAN,BINGJIANXINWUNIANZHIHOUJINGSHOURUKENDINGSHIBAIYIYUANYISHANG,WUNIANHOUKENDINGYAOSHIXIANYINGLI。

欧冠足彩DANMUQIANWEIZHI,ZAI 2016 NIANZAIBAOFENG”TIAODALIANG“DEDIANSHIYEWU,YIRANCHENGWEIBAOFENGDE“KUISUNWANG“。BAOFENGTVCENGLIXIASANNIANSHOUCHU 1000 WANTAIBAOFENGTVDEMUBIAO,MUQIANYEJINJINWANCHENGLE1/ 4 DUOYIXIE,KUISUNYANZHONGDEBAOFENGTVNENGFOUJIANCHIDAOYINGLINEIYITIAN,HAIHENNANSHUO。

欧冠足彩ZAIMIANDUIXIONGYONGDEYINGJIANMIANFEILANGCHAO,ZUOLEDUONIANCHUANTONGDIANSHIDECHUANGWEIBINGBURENKE。CHUANGWEIJITUANZONGCAIYANGDONGWENCENGBIAOSHI:“WOMENZOUZIJIQUEDINGDEDAOLU。JIUSHIMAIDIANSHIJIBENSHENKEYINADAOYONGHU,BENSHENNENGGOUYOUJIHUIYINGLI,WEISHENMEYIDINGYAOMIANFEI?”

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